The openSUSE project is presently focused on a brand refresh with a goal to assert its unique identity separate from its parent organization, SUSE.
Designers from the community have been requested to propose designs for a revamped openSUSE logo. An open voting process has kicked off in order to assist the project hone down on a list of potential victors, with the final decision to be made by the project team itself.
The deadline for the voting is December 12th, hence if you are inclined towards participating and casting your vote to meaningfully influence the future brand persona of this iconic Linux distribution, you should hurry.
But why is openSUSE looking for a new logo?
As stated, the aim of the project is to establish an identity that is separate from SUSE, emphasising the project’s unique features within the open-source community.
Alternatively, as Douglas DeMaio of openSUSE directly puts it: “Tasking the essence of SUSE and openSUSE may seem complicated for those who fail to comprehend the correlation between the open-source company SUSE and the open-source community project openSUSE.”
Think about it as though it’s striving for an identity that is “less business, more community.”
Once a winning logo is chosen, it won’t instantly replace the old one. The new logo will gradually make its presence known. The well-known “Geeko” lizard logo will still be in place (considering the large amount of existing promotional materials that feature it) during the transition period.
Conservationists will be pleased to hear the iconic openSUSE chameleon isn’t about to go extinct. All of the 30+ logos available in the vote are creative variations of the much-loved lizard.
So if you haven’t already done so, be sure to hop on board and make your voice count defining a new direction for this Linux distro!
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